4 Suggestions For Small Business Owners

By David On June 28, 2009 Under Featured News

This is a guest post by Rich Forster

The idea of offering a simple, short and straight forward approach to starting and managing a small business is greatly needed. The more I travel about and research business communities, the more evident that is. Here are 4 issues I see repeatidly lacking in small business owners and their operations:

1. They try and do everything but lack in areas that bog them down because they do not know how to do them. One example is your marketing piece.

2. They lack the encouragement to stay our of depression because they tend to focus on the negative and often get mired in the mud of disappointment.

3. They lack self management and/or time management. The easy way out for the moment is the safest slope to slide on. Not being able to establish priorities and attack them one at a time results in more and more confusion. It’s like adding dirty clothes to a closet till the stack is so high you can’t get in the closet to for its main function, which is storing your clean clothes for easy access.

4. They lack initiative to try something because they just don’t know where to start and how to proceed. They need mentors.

Sounds like a recipe for a mentor or coach, right? Well that is exactly what I see your blog being, just lke KBJ. Small business owners could definitely use a coach/mentor and financial advisor.So besides these subject matters that I believe are of interst to your readership the last thing I suggest is this:

Ken, my boss, once taught me a great concept for teaching sales. He said “take one person and design a sales training program aound that one person. Make a plan, and follow it through a step at a time from start to finish. If it’s teaching how to fact find, like one of your articles was about, teach it thourougly. What is it, how do you do it, give examples, role play it then go do it.

Same with marketing….whats the objective, what are some ideas to consider, explore the pros and cons, where do you go to get materials, how do you distribute your message, fit it in the budget, give it a go, etc…you get the point?

Rich Forster is an businessman, entrepreneur and founder of Kingdom Business Journal. Rich and his wife, Vanna, and their two sons reside in the Springfield, MO area.