Undervalued Marketing Tool, Pt 1

By David On June 15, 2009 Under Featured News, Marketing Tools

The lowly business card is probably one of the most undervalued marketing tools every business has. In a lot of cases, your business card is usually the first contact your customers have with your business.

Why is your business card so valuable?

First, it’s so cost effective. Five hundred cards can cost between $15-$50. That’s not much when you consider how many potential customers a card can reach. Many times, a business card will be passed several times before its lost or destroyed.

Second, your card is a powerful opportunity to make remarkable first impression on customers. Especially if you use quality card stock and good design/color combination.

Third, it has incredible staying power. Many people rarely throw away business cards that have been given to them. Me for one. I have nearly every business card given to me in the last 10 years! And I go through them periodically, too.

Do’s and Don’ts

Don’t skimp on the quality of your card. I know there places you can get free cards or extremely low cost. Free cards are cheesy and have the manufacturer’s name and logo on them. Anyone who gets your card will know you’re cheap.

Do design your card to stand out from the rest. You can do this with color, layout and message. Face it, your card is going to just another one in hundreds or thousands. Make it stand out, unique or somehow impressionable.

Don’t go anywhere without a good supply of cards. Its not unusual to go to some business event and there’ll be some guy who’s ill prepared and without his business cards. “Oops, I forgot them” he says. Being anywhere you might meet a potential client, connect with a referral or network with another business person and having no cards is like leaving for the office without any pants on.

Coming soon

Stay tuned, in the near future, I’ll be posting more how to use your business card more effectively.

June 21, 2009 -- Undervalued Marketing Tool, pt 2 (0)
June 18, 2009 -- 7 Darn Good Reasons Your Small Business Needs A Website (0)

2 comments - add yours

svetlana

June 19, 2009

To tell the truth I never thought so much about business cards till I have read the above!
Now see I should have! Thanks for the advice! I’ll try to follow it!

David

June 19, 2009

Svetlana,

Thanks for taking the time to give your thoughts….

Yes, the business card is a powerful marketing tool. Its inexpensive (as compared to other tools) and widely accepted. I’ll be sharing more on this topic so be sure to stay tuned