Make Your Marketing Dollars Go Farther
As you’re starting your business, you should have a marketing plan to follow. Oftentimes, more attention is given to the business plan, or worse yet, no attention is given to your marketing plan.
Many business owners consider marketing as purchasing a newspaper ad and getting their business name in a yellow page directory.
Marketing is much, much, more than that. It is the lifeblood of your business. As an owner, you can excel in administration, accounting and sales but if you’re weak in marketing, your business is going to suffer and maybe even fail.
Conversely, if you’re average in the above mentioned departments but excellent in the marketing department, your business will most likely flourish.
I often say to owners of new business owners, “You can have the best product or service, even be the most competitive in price, but if no one knows your business is out there, you’re dead in the water.
Marketing is the single most important daily activity of your business, in my opinion. Without marketing, your phones will not ring and new and repeat customers will not be entering your doors.
Working your marketing plan on a daily basis will keep a steady stream of customers opening their wallets in front of your cash register.
Let me offer you these tips for your marketing plan that will maximize your marketing dollars.
- Make marketing a daily activity
- Don’t just look for new customers, think repeat and referral customers, too
- Befriend your customers, build a relationship with them
- Look beyond the normal marketing practices, market with distinction
Following these simple steps is how I make my marketing dollars go farther and my marketing more effective.
